Eton of Sweden has been making fine men’s shirts since 1928. Their exclusive fabric design, proprietary fabric finishing process, and full range of fits are known by the most selective shirt connoisseurs throughout the world. In December, Eton became the shirt destination in New York City by opening up their first flagship store in North America. This location is the fifth global flagship store in addition to 20 shop-in-shops existing in fine specialty stores around the world. In addition to the Manhattan store, Eton also opened the doors to its second store in North America in downtown Montreal on St. Jacques Owest.