KEEPING THE KIDS (& YOU) HAPPY

by Anita Sarko


Post-nap, Anita and cousin Dennis attempt to sit still for a moment at their grandmother's lakefront.

Growing up, I spent every summer at a tiny Michigan lake. My mother and her siblings had also grown up there, as was the case with most of the other families. None of the front doors were locked and everyone was everyone else’s family member.

It was a paradise, except for the fact that there was really nothing to do whenever it was too chilly or rainy to be in the lake or the few pools. Besides the cottages (later to be sold as multi-million dollar lake houses!), there was only a massive wooden structure called The Big House.

Playing in the sandbox.
Proudly displaying a baby tooth that just left my mouth.
The Big House was lined with pinball machines and had a jukebox, a restaurant (specializing in FROZEN pizzas) and a stage for the end-of-season talent show. Our only other options were horseback riding or going to a local pharmacy to purchase toys and games.

Nobody’s mother/grandmother/aunt (the men only came out on Wednesdays and weekends) ever considered it their job to entertain us. They were too busy playing cards or Mahjong or just hanging out, and the last thing they would have ever thought to do was to pay attention to the children. They never raised any of us to even expect that because it was their summer vacation, as well!

We were left on our own. The older kids would end up in our cabana, listening to records, gossiping and flirting. For the younger crew, the shed in the back of Sharon’s cottage would become a beauty shop or any other enclosure required for role-playing and dress-up. We LOVED that shed! Sometimes, one of the older girls conducted a dance class. And much time was spent on paint-by-numbers, Colorforms, cards, bubbles, nature hikes, gathering blackberries for pies and puzzles.

Even when it was nice, the really little kids, when they weren’t swimming or in boats, depended on beaches or sandboxes. Nothing was better than a pail, shovels and molding materials. (Except for the time Cousin Dennis decided I should actually EAT a mud pie ...)

When I came to New York and ended up in the Hamptons, I saw the same situation happening with the children. One rainy day, with my friend Dianne Brill’s baby, Keenan, on my lap, I pulled my arm up into my sweater sleeve and created a puppet. When I met him as a teen, he neither remembered me nor the masses of toys I had gifted him with, but he certainly remembered Sweater Monster! Even Brill’s younger daughters had heard the legend of Sweater Monster!

To think of all the money I could have saved ...

What I’m saying is, it is never necessary to dazzle children with expensive items or pastimes. Despite all the electronics available, there is a lot to be said for simplicity, not only for the cost, but for developing imagination, independence, self-discovery, and creativity.

In addition, how many of us are stumped for the perfect gift to bring to people who don’t need gifts? Isn’t it easier to bring something for their children or their pets? I think so. And, I’ve found that those items seem very much appreciated.

Which brings us to ETCETERA GIFTS (362 Third Ave. NYC 10016. 212.481-6527). Recently relocated from its original Murray Hill location, TOBY KUTIS VALENTE’s shop has been a neighborhood mainstay for 25 years.

TOBY KUTIS VALENTE DISPLAYS HER GIFT WRAPPING PROWESS.
It’s evolved from a cosmetics store to “Home, Jewelry, Baby, Stationary” (as it says in the window). “I used to do makeovers, then carried a little jewelry, and then this!” Says Valente, waving her hands. What began her evolution was dealing with bridal needs, from stationary to gifts. “I’m on the cutting edge. I can change as I shop. We don’t carry a little, we carry a lot.”

Despite all the frames, jewelry and things for the home, what first attracted me to her old shop was the clothing for children. Hers was the first shop in which I saw those amazing tutus for wee ones. When I entered, I was bowled over by all the fashion…and the prices.

The new ETCETERA has really blossomed. It’s astounding that a shop this size carries so many child-related toys and gifts. And, it’s amazing how many young women (usually with carriages) and young men frequent the place, since this location (affectionately called “Curry Hill” because of all the nearby Indian establishments) is not teaming with young families. “We’re a very big service store,” Valente emphasizes, mentioning her gift-wrapping abilities (free) and how much people trust her goods and advice.

Indeed, when I was there, a constant stream of people came in, told her generally what they needed and left the rest to her. “I never hesitate when people come in here to buy. I’m a true Gemini.” She laughs. “A man just came in who has been here three times in a short period. He bought gifts for his wife for her birthday, anniversary and Mother’s Day. He said she loved everything.”

GIRL’S APPAREL
Clockwise from top left: HUGGY BUNNY SUNDRESSES (Pima Cotton, $50); HUGGY BUNNY SUNSUIT (Pima Cotton, $40); GREEN EGG MERMAID T-SHIRT ($40); TWIRLY GIRL T-SHIRT DRESS (Cotton, $30).
Clockwise from top left: MY CLOTHES ONLINE DRESS (Raw silk, $90); JILLYBEAN GUITAR OUTFIT (Set: $70); CHINA DOLL SHOES ($40); CHARM SCHOOL T-SHIRT (Youth: One size. Various designs in crystal on varied colored Ts, $30).

BOY'S APPAREL
Clockwise from top left: BOW WOW CLUB ROMPER and CAP SET (Linen and Cotton, $35); JILLYBEAN bebe ONESIE (Also available in football and automobile themes, $45); ZACKALI ROMPER ($45); TRUMPETTE GOLD SNEAKERS ($35).
SMALL PLUM T-SHIRTS (Available in Brooklyn Bridge print . Various colors. $30.) PANTS (Solid colors. $20).

All of the customers I witnessed found exactly what they thought they wanted, with neither drama nor hard sell, just thoughtful consideration and help. They hung around, chatting, roaming the store, then everyone departed with smiles and packages.

Check out these offerings, not only for their ability to entertain children during the summer and their answer to any gifting needs, but also the price tags. You never want to give a child something they can’t break, so how wonderful that everything is top quality at low cost!

BOOKS
EVERGREEN BABY SHOWER JOURNAL ($35) & EVERGREEN BABY JOURNAL ($45).
“HOW TO BE A BABY BY ME, THE BIG SISTER” by Sally Lloyd-James and Sue Heap ($16.99). A “New York Times Best Seller.” “BABY: AN OWNER'S MANUAL” by Steve Tague and Julie Long ($10.99).
“MY BABY BOOK” by Amy Krause Rosenthal ($16.99). “A Keepsake Journal For Baby's First Year” (Closed and Opened).

While you’re there, you’ll also find terrific semi-precious and costume jewelry, great stationary (“I work with them and it’s personalized. It takes only 4 or 5 days to get it.”), gifts for the home (many customers were buying glasses), cards, candles and Thymes products. But, wait until you see what she has for the small fry ...

“When did you reopen?” Asked a clearly delighted mom, pushing a stroller, who had another mom w/ screaming kids in tow. “We need gifts in the $30 to $40 range.” They did not leave empty-handed.

ROLE PLAY & CRAFTS
TATUTINA KID CHEF RECIPE BOX. Closed & Open with recipe cards ($45).
Clockwise from top left: MELISSA & DOUG ROLE PLAY SET: DOCTOR ($35); MELISSA & DOUG ROLE PLAY SET: FIRE CHIEF ($35); MELISSA & DOUG ROLE PLAY SET: PIRATE ($35); MELISSA & DOUG ROLE PLAY SET: PRINCESS ($35).
WOODEN CRAFT DOLL SETS. Left to right: MELISSA & DOUG CREATE-A-CRAFT WOODEN PRINCESS DOLL (Includes 5 colored pencils, gems, glitter and glue, $10). “Decorate both sides!”; MELISSA & DOUG MAGNETIC DRESS UP PRINCESS ELISE WOODEN DOLL (Includes 24 pieces of magnetic clothing, $20); MELISSA & DOUG MAGNETIC DRESS UP TOPS & TIGHTS (Includes 2 double-sided wooden dolls with stands and 56 pieces of magnetic clothing, $25).

A male JOEY WOODEN DOLL with 26 magnetic clothing pieces is also available.
LITTLE GIRL SHELF: Nail Polishes, Hair Ornaments, Wooden Fashion Dolls, Press-On Nails, Secret Message Journals, etc. (Prices: $12 and up).
WORDS & CRAFTS LETTERSTAMP KIT (Front & Back), $26.

GIFTS
RUBBER WATCHES ($30).
COLORED CRYSTAL EMBELLISHED PEN & PAD SETS ($15).
BIBS (l. to r.): ggbaby ($18); INFANTISSIMA ($20); JILLYBEAN ($15).
MELISSA & DOUG TRUNKI RIDE-ON, PULL ALONG CHILDREN'S SUITCASE ($50). Available in various colors.
TREE BY KERRI LEE CLOCKS (Teddy Bears/ Tricycle, $45).
PEARHEAD FUN FRIEND WOODEN ELEPHANT BANK (also available in a pig shape, $30).
MANHATTAN BABY MUSICAL MOBILE ($45). “Plays Brahm's Lullaby.”

BEACH TOYS
MELISSA & DOUG SUNNY PATCH BOWLING SET ($25).
L. to r.: MELISSA & DOUG SUNNY PATCH SEASIDE SIDEKICK SAND CUPCAKE SET ($20); COWBOY SAND PAIL ($15). One of many designs. Can be bought alone, but is usually used as a base for gifts; MELISSA & DOUG SUNNY PATCH BELLA BUTTERFLY BUBBLE SET ($15).
MELISSA & DOUG BOLLY & FROGGY KICKBALLS ($20 each).
MADELINE SAND PAIL ($6.95).
MELISSA & DOUG SUNNY PATCH SEASIDE SIDEKICKS SAND COOKIE SET ($20).

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